The Xtenit Platform includes a rich and robust set of features to meet even the most demanding Content Management System requirements. No need to sacrifice features or overspend on customization. For sophisticated content centric applications, Xtenit will deliver more value than any other offering.
A CMS For Professional Publishers
Publishers using the Xtenit Platform are better able to manage operations and increase revenue. Efficient workflow allows people from editorial, ad sales, marketing, creative, and audience development to focus on their goals without operational distractions. Advanced features for managing content, subscribers, and marketing, let publishers more effectively grow their audiences, build loyalty, and increase subscriber value. For advertising-supported publications, integrated ad placement management and ad targeting across media types provide publishers with more product and value to offer advertisers. For paid content and e-commerce, publisher leverage Xtenit's pay to place, paid downloads, paid events, and paid subscription models to increase revenue.
Manage all aspects of your web presence with the Xtenit Platform. From micro-sites to full websites, Xtenit will manage all your content and subscriber pages or just the pages you want us to. Point sub-domains to Xtenit and easily manage multiple sites and versions. Create alternative sites with shared content and easily support multiple publications from the same content channels. Built-in features optimize search engine responses and views for recent or preferred content.
Site creation is a breeze with the easy-to-use Content Insertion syntax for querying and displaying content or managing subscriber forms and interactions. Server Side Includes are also implemented to make custom web template management easy and intuitive. It is all very flexible with few limitations. Dynamic pages for content display, search, and content navigation by date and topic are automatically generated to your configuration.
Get a fully integrated mobile website ready-to-go with all the HTML5 features needed to provide viewers with a rich mobile web experience. Viewers may not recognize the difference between your mobile website and an expensive dedicated mobile app. Xtenit's device content storage and offline usage tracking keep sites viewable when offline while still tracking what was viewed. Mobile optimized menus and full touch support make it all look good and easy to use on small screens.
With the Xtenit mobile detection, mobile is seamlessly integrated into your regular website. No need to manage two sites or two sets of URLs. So whether your getting new visitors from search, linking from emails, or sharing article links it will always be the same URL. No missing links, redirection, or complex transitions between mobile and desktop.
Surveys and Forms
Use the auto survey tool to easily create survey forms or use your own forms and embed them in any web page. Email the surveys or survey links to your audience and unless you specify otherwise, only those on your send list can respond and that no one can respond twice.
Use the forms option to collect subscriber data and manage event registrations. Send reminder notices to those who have not responded.
Integrated ad management makes it easy to control ad and marketing placements across media. Assign variable ad types to web, email, mobile, tablet, or RSS. Control ad placement by date, time, impressions, or page location. Use automated ad rotation or prioritize by ad type to overload placements or support multiple ad placements in a single slot.
Target ads by demographic, content context, or channel membership. No need to waste ad placements for viewers outside the target range. Automatically serve alternative ads to those not included in the target.
Full tracking and reporting across media gives full view of ad performance and value proposition to advertisers.
Subscriptions, E-commerce, and Paid Service Options
The Xtenit Platform provides more options to monetize relationships, promote goals, and increase revenues from content and data assets.
Reporting and Analytics
Get reports you can use to advance content and marketing goals. Xtenit provides a full set of summary and detailed reports for email, web, and mobile activity.
A few key features include:
- Separate newsletter reporting for ad and editorial content provide more in depth analysis for advertisers and editorial teams.
- Automated categorical data analysis for all comparison reports and cross tabulations.
- Comparisons by click, open, and visit behaviors.
- Subscriber trend comparisons for ad and editorial performance.
- Full data mining for select arbitrary data sets, columns, and cross tabs.
- Color highlighting provides instant visual reenforcement of significant factors.
- Get reporting and analysis on site visitors, and view web stats and email stats together to get the full picture.
- Log data in augmented web log format for easy integration into external web analytical packages, is available via API.
Subscriber Preference Center
Let subscribers indicate what they want to be informed about and when and how they want to receive it. Go beyond simple newsletter selection and let subscribers customize the content in their newsletters and alerts. Create sophisticated alerting and notification applications with multiple selection criteria and delivery times.
One unified database across all channels greatly simplifies list and database management. No need to manually de-duplicate entries or update multiple lists. Bounce back management on your email communications is fully automated with detailed reporting and optimized deactivation that considers recurrence, type of bounce, and ISP.
Add an unlimited number of profile fields to your subscriber database and do ad-hoc queries for reporting and analysis. Utilize the subscriber tagging feature to apply multiple tags to your subscribers for targeting, suppression, and reporting.