Group Publisher Rolls Out the Xtenit Publishing Platform to 50+ Publications
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Group Publisher Stephens Media Rolls Out the Xtenit Publishing Platform to 50+ Publications
New York, June 6, 2013 — Xtenit, a leading provider of web, email, and ad management services in the cloud, announced today that group publisher Stephens Media is using Xtenit's publishing platform to provide email newsletter and news alert services for their publications.
Xtenit provides an unique services platform for publishers that combines web content management, email publishing and ad serving. By tightly integrating the core services that publishers need to manage their online presence, Xtenit provides additional value and can more effectively meet the varied requirements of publishers. Xtenit also offers highly customizable preference center options so publishers can give more value and control to their subscribers.
Stephens Media wanted a single platform for managing email newsletters and alerts across all their digital properties. They needed centralized control and provisioning, but also wanted the editors and administrators for each publication to be able to manage and customize their own newsletters and alerts. Providing value to the subscribers of each publication and giving them control of the content they received was also an important consideration.
"The Xtenit Platform made it easy to add and customize newsletters and alerts for each of our publications," said Tonya Carpenter, Director of Digital Content at Stephens Media, who further added, “We also like that each publication can let subscribers choose the content for their newsletters and alerts.”
“We are pleased to be providing the Stephens Media publications with a solution to help them better serve their subscribers.“ said Brian McFadden, CEO of Xtenit. “Subscribers interact more when they can customize the content they receive.”
Xtenit a leading provider of web, email, and ad management services in the cloud, helps top tier publishing and media companies increase subscriber value and generate more revenue. Please visit the Xtenit website (http://www.xtenit.com) for additional information.
About Stephens Media
Stephens Media is a multimedia company dedicated to giving readers what they can’t get anywhere else: hometown news. Headquartered in Las Vegas, the company publishes more than 50 daily, weekly and niche publications in 10 states supported by two news bureaus.