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Mobile Strategy and Design Guide for Publishers

Click here for direct download.

This complementary white paper provides publishing executives and decision makers with the information needed to initiate an effective mobile publishing strategy.

New initiatives with web standards known as HTML 5 have created an opportunity for a more effective mobile web site, but HTML 5 alone is not enough for publishers to really get the most out of their mobile sites.   The white paper outlines the additional key strategies and techniques needed.

Topics covered include:

Mobile Web Verse Mobile App

HTML5 Overview for Publishers

Mobile Email Design Options

Offline Content Display

Offline Browser Ad Rotation

Offline Tracking

Content Management System Requirements

Ad Server Requirements

Dynamic Ad Display and Resizing

Video and Audio Utilization

The new HTML5 features will have limited value without proper support from ad and content management systems. This document will tell you what you need.

Click here for direct downloadNo survey or additional information required.

Download "Mobile Strategy and Design Guide for Publishers"

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