Mobile Strategy and Design Guide for Publishers
This complementary white paper provides publishing executives and decision makers with the information needed to initiate an effective mobile publishing strategy.
New initiatives with web standards known as HTML 5 have created an opportunity for a more effective mobile web site, but HTML 5 alone is not enough for publishers to really get the most out of their mobile sites. The white paper outlines the additional key strategies and techniques needed.
Topics covered include:
Mobile Web Verse Mobile App
HTML5 Overview for Publishers
Mobile Email Design Options
Offline Content Display
Offline Browser Ad Rotation
Content Management System Requirements
Ad Server Requirements
Dynamic Ad Display and Resizing
Video and Audio Utilization
The new HTML5 features will have limited value without proper support from ad and content management systems. This document will tell you what you need.
Click here for direct download. No survey or additional information required.
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